Supporting small charitable organisations to amplify their impact
We work with a range of businesses, stakeholders and individuals, partnering them with small, innovative non-profits to deliver positive social impact.
£ Donated in 2023
£ Donated since 2011
Causes Supported
Race Ready
Free medical advice for runners
Spurn Nature Reserve
Habitat conservation, restoration, and education.
Walking 4 Hope
Providing solace and support during challanging times
Outkast Panda Crew
Improving the lives of young adults.
Reef World
Helping to protect coral and marine environments.
Sailors' Children's Society
Dedicated to supporting children of seafarers
Donated in 2023
Donated since 2011
Causes Supported
Empowering Small Non-profits
Thousands of innovative local charities and non-profit organisations make a huge difference to society, yet many need help securing the funding and support they need to deliver the impact they are capable of.
With over a decade of harnessing the power of business to be a force for good, we make it easy for a company to find and fund small charities and not-for-profits in a meaningful way by delivering flexible charitable giving programmes that create personal connections, engage employees in decision making and empower small non-profit leaders.
Some of the good causes we have supported
Empowering Small Non-profits
Our experience of working closely with small charitable organisations has highlighted that despite making a significant impact on the world around them, there is a funding gap that can be difficult for them to bridge as they take their next steps to growth.
Our range of support packages target unrestricted funding at small organisations, but we also make sure that we are helpful to work with, keeping things as simple, easy and supportive as possible for funding applicants who are often working alongside their day-job, in a voluntary role, or new to funding applications.
More Meaningful Giving
We partner with businesses who have a genuine desire to make a difference to people, planet, and their communities. Our tailored charitable giving programmes accommodate different needs and budgets, and we tailor our packages to deliver our partners’ unique charitable objectives.
Our Business Partners
Latest
impacts at home and abroad
CatZero
Originally focused on young people not in education, employment, or training, CatZero now supports all ages across the Humber. Using their yacht as a unique space for engagement, they run flexible programmes that build confidence, offer guidance, and support families facing challenges, helping individuals and communities improve their lives.
Holderness Hedgehog Hospital
Holderness Hedgehog Hospital in East Yorkshire is dedicated to rescuing, rehabilitating, and releasing sick or injured hedgehogs. The volunteer-led charity combines hands-on care with community education to protect local wildlife. Each year, the team responds to dozens of emergency rescues while inspiring local residents to take an active role in conservation. With new funding, the charity can expand its capacity and improve conditions for these much-loved animals.
Worldwide Deaf Gym
Worldwide Deaf Gym is a deaf-led organisation making fitness more accessible for deaf and hard-of-hearing people across the UK. Their work has two goals: to ensure deaf people can enjoy equal access to fitness and wellbeing services, and to create career opportunities by training deaf personal trainers to lead the change. With deaf PTs at its heart, WDG is breaking down barriers in the fitness industry and creating inclusive spaces where people can connect, get active, and thrive.
Respected
In today’s climate of online pressures, misinformation, and harmful influences, young people face real risks in relationships and online. Respected equips 11–16 year olds to make informed, healthy choices about relationships and sex. Founded by a GP from Dorset, the programme blends short films with class activities so teachers nationally can deliver engaging, compliant RSE with confidence.
Paws & Pause
Paws & Pause Training CIC is an innovative London-based social enterprise turning the unconditional love of dogs into a stepping-stone for people recovering from mental ill-health or substance use. Their “Paws to Employability” programme provides 6-month traineeships where participants gain life changing skills and confidence in dog care, plus CV writing, interview, job search, teamwork and communication skills. People learn how to become part of a thriving team again, and are set up for long term success in a job they feel empowered to excel in.
Bright Green Nature
Bright Green Nature is a Scotland-based charity connecting communities with nature across the Scottish Borders. Through hands-on restoration projects in gardens, schoolyards, and community spaces, the organisation empowers people of all ages to build biodiversity, confidence, and skills. Their inclusive programmes - Wild Your Space, Young Rewilders Forum, and Young Rangers - focus on youth leadership, community engagement, and creating pathways into conservation careers, fostering a long-term legacy for nature and society.
Feed the Birds
Social isolation and loneliness can severely impact wellbeing, especially for older or housebound individuals. Cut off from social connection and the natural world, many experience declining health and mental wellbeing. Feed the Birds offers a simple but powerful response — volunteers visit each week to top up bird feeders and offer a friendly chat, reconnecting people with both nature and companionship.
Friends of the Thames
Friends of the Thames is a charity restoring the River Thames through community action, science, and collaboration. They believe a clean, thriving river is a public right, and that the Thames is a living system, cultural icon, and shared responsibility. Their work reconnects communities with the river, builds a River Guardians network, raises awareness of the freshwater biodiversity crisis, and drives grassroots action - while advocating for lasting legal protections for the Thames.
Wild Rangers
Based in South East London, Wild Rangers connects people of all ages to nature through creative, hands-on experiences. With a strong local presence and deep community roots, their work is transforming forgotten green spaces into thriving places for wildlife and wellbeing. From outdoor learning sessions to ambitious environmental regeneration, Wild Rangers is inspiring a new generation of nature stewards while laying the groundwork for London’s first Urban National Park.
Let’s Do Veterans Support
Let’s Do Veterans Support & Rehabilitation is a small charity based in County Down, Northern Ireland. Founded by veterans, for veterans, it supports ex-members of the Armed Forces and emergency services as they recover from injury, trauma, and isolation. Through outdoor experiences, fishing retreats and community-based activities, Let’s Do provides a lifeline for individuals navigating physical and emotional recovery - helping them reconnect with others and rebuild their lives.
CatZero
Originally focused on young people not in education, employment, or training, CatZero now supports all ages across the Humber. Using their yacht as a unique space for engagement, they run flexible programmes that build confidence, offer guidance, and support families facing challenges, helping individuals and communities improve their lives.
Holderness Hedgehog Hospital
Holderness Hedgehog Hospital in East Yorkshire is dedicated to rescuing, rehabilitating, and releasing sick or injured hedgehogs. The volunteer-led charity combines hands-on care with community education to protect local wildlife. Each year, the team responds to dozens of emergency rescues while inspiring local residents to take an active role in conservation. With new funding, the charity can expand its capacity and improve conditions for these much-loved animals.
Worldwide Deaf Gym
Worldwide Deaf Gym is a deaf-led organisation making fitness more accessible for deaf and hard-of-hearing people across the UK. Their work has two goals: to ensure deaf people can enjoy equal access to fitness and wellbeing services, and to create career opportunities by training deaf personal trainers to lead the change. With deaf PTs at its heart, WDG is breaking down barriers in the fitness industry and creating inclusive spaces where people can connect, get active, and thrive.
Respected
In today’s climate of online pressures, misinformation, and harmful influences, young people face real risks in relationships and online. Respected equips 11–16 year olds to make informed, healthy choices about relationships and sex. Founded by a GP from Dorset, the programme blends short films with class activities so teachers nationally can deliver engaging, compliant RSE with confidence.
Paws & Pause
Paws & Pause Training CIC is an innovative London-based social enterprise turning the unconditional love of dogs into a stepping-stone for people recovering from mental ill-health or substance use. Their “Paws to Employability” programme provides 6-month traineeships where participants gain life changing skills and confidence in dog care, plus CV writing, interview, job search, teamwork and communication skills. People learn how to become part of a thriving team again, and are set up for long term success in a job they feel empowered to excel in.
Bright Green Nature
Bright Green Nature is a Scotland-based charity connecting communities with nature across the Scottish Borders. Through hands-on restoration projects in gardens, schoolyards, and community spaces, the organisation empowers people of all ages to build biodiversity, confidence, and skills. Their inclusive programmes - Wild Your Space, Young Rewilders Forum, and Young Rangers - focus on youth leadership, community engagement, and creating pathways into conservation careers, fostering a long-term legacy for nature and society.
Feed the Birds
Social isolation and loneliness can severely impact wellbeing, especially for older or housebound individuals. Cut off from social connection and the natural world, many experience declining health and mental wellbeing. Feed the Birds offers a simple but powerful response — volunteers visit each week to top up bird feeders and offer a friendly chat, reconnecting people with both nature and companionship.
Friends of the Thames
Friends of the Thames is a charity restoring the River Thames through community action, science, and collaboration. They believe a clean, thriving river is a public right, and that the Thames is a living system, cultural icon, and shared responsibility. Their work reconnects communities with the river, builds a River Guardians network, raises awareness of the freshwater biodiversity crisis, and drives grassroots action - while advocating for lasting legal protections for the Thames.
Wild Rangers
Based in South East London, Wild Rangers connects people of all ages to nature through creative, hands-on experiences. With a strong local presence and deep community roots, their work is transforming forgotten green spaces into thriving places for wildlife and wellbeing. From outdoor learning sessions to ambitious environmental regeneration, Wild Rangers is inspiring a new generation of nature stewards while laying the groundwork for London’s first Urban National Park.
Let’s Do Veterans Support
Let’s Do Veterans Support & Rehabilitation is a small charity based in County Down, Northern Ireland. Founded by veterans, for veterans, it supports ex-members of the Armed Forces and emergency services as they recover from injury, trauma, and isolation. Through outdoor experiences, fishing retreats and community-based activities, Let’s Do provides a lifeline for individuals navigating physical and emotional recovery - helping them reconnect with others and rebuild their lives.
Grants for Good 2025: Five More Small Charity Grants Awarded
The John Good Group has awarded £15,000 in small charity grants to five exceptional UK non-profits through the second round of Grants for Good 2025. Discover the inspiring projects making a real impact in local communities.
Grants for Good 2025: Five More Small Charity Grants Awarded
The John Good Group has awarded £15,000 in small charity grants to five exceptional UK non-profits through the second round of Grants for Good 2025. Discover the inspiring projects making a real impact in local communities.
CIC vs CIO: Which Structure is Right for Your Good Cause?
Thinking of starting a good cause? Many people begin as a community group, local fundraiser, or volunteer project. As your activities grow, you may want to formalise your organisation. This guide offers beginners information on CICs and CIOs, explaining their key differences, benefits, and considerations for social enterprises and charities.
Employee Giving Programme Triples Funds Raised for Bridge to Bridge Cyclists
Now in its third year, the Bridge to Bridge cycling challenge saw 13 riders including three from John Good Group and 10 from other Hull businesses complete 212 miles and raise over £30,000 for Sailors’ Children’s Society. The Matthew Good Foundation boosted the total by £8,000 through the employee giving programme, with £6,000 in double-matched fundraising and £2,000 in Champion Grants.
Grants for Good Awards Another £15,000 to Grassroots Charities
Discover the latest winners of the Grants for Good programme, awarding £15,000 in small charity grants to grassroots organisations making a difference
Charity Bid Writing Tips: What Makes a Standout Application
Kirsty Clark, Executive Director of the Matthew Good Foundation, shares insider tips on what makes a standout application for the Grants for Good programme – from telling your story with clarity to showing real impact. Whether you're new to charity bid writing or refining your approach, this article offers practical, honest advice from a funder who reads hundreds of applications a year.
Talking About Loss: Charity Receives £5,000 from the John Good Group
A charity dedicated to supporting those grieving across East Yorkshire, has been awarded a £5,000 grant from the John Good Group’s Grants for Good programme, after employees voted for their favourite causes to receive a grant. The funding will primarily support the expansion of their men’s mental health group, enabling it to offer twice-monthly sessions. This support ensures the charity can continue its important work, reaching new locations and providing more bereavement support Yorkshire-wide.
Minorfern Foundation closes first year with £40,000 granted to local charities
The Minorfern Foundation has wrapped up its first year of charitable giving with a total of £40,000 awarded to small charities across Derbyshire, Nottinghamshire, Staffordshire and Yorkshire. With the final two grants recently paid out, the Foundation has completed a successful inaugural round focused on grassroots organisations making a tangible difference in their communities.
Matthew Good Foundation Wins Best Corporate Foundation at the Third Sector Business Charity Awards!
We are thrilled to announce that the Matthew Good Foundation has won the Corporate Foundation Award at the prestigious Third Sector Business Charity Awards. This accolade is a remarkable achievement for both the John Good Group and the Matthew Good Foundation, which triumphed over some of the UK’s biggest corporate names.
We’re Growing! Meet Tracy, Our New Administration Assistant
We’re delighted to welcome Tracy Keenan-Smith to the Matthew Good Foundation team in the new part-time role of Administration Assistant. Tracy brings with her a wealth of experience working for our Founder, the John Good Group and a deep-rooted passion for charitable work, making her an invaluable addition as we continue to grow our impact in the non-profit sector.
Life-Saving Support and Homelessness Solutions: Minorfern Foundation’s Latest Grants
Two remarkable charities making a difference in their communities have each received a £4,000 grant from the Minorfern Foundation: Dronfield First Responders and Howarth Foundation. These organisations provide life-saving medical support and pathways out of homelessness, and the foundation is proud to help sustain their impactful work.